Middle UA

Địa điểm làm việc: Quan Nhân, Thanh Xuân, Hà Nội

Core Role/Responsibilities:

- Execute ad campaigns by app, network, and geo.
- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate.
- Analyze cohorts, track LTV to adjust business strategy.
- Able to perform A/B testing for creatives, audiences, and campaign settings
- Proactively test new audiences, expand ad networks.
- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).

Experience Requirement:

- 1 - 3 years of hands-on experience in Mobile App User Acquisition.
- Experience in Subscription, IAP, or Freemium mobile products.
- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.
- Proven experience managing global performance campaigns.
- Familiarity with AppsFlyer/Adjust and Firebase is preferred.
- Strong learning ability and data-driven mindset.

Skills Requirement:

- Solid understanding of Subscription/IAP business models.
- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate
- Ability to analyze cohorts, retention, LTV, and ROAS.
- Strong knowledge of mobile attribution and MMP metrics.
- Able to independently identify creative winners and optimization opportunities.
- Basic understanding of P&L and UA budget optimization.

Tool Stack:

- AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.

KPIs:

- Optimize Spend Efficiency
- Maintain CPI within target thresholds
- Optimize Cost Per Trial and Cost Per Paid User
- Achieve D7/D30 ROAS targets
- Improve Trial-to-Paid Conversion Rate
- Increase Subscription Renewal Rate

Benefits:

- Salary + commission

- Social insurance and private health insurance; annual health check-ups;

- Work equipment provided;

- Mid-year trip & year-end party;

- Internal and external training opportunities; performance bonuses and holiday bonuses; sports activities, birthday celebrations, Happy Friday, and employee support/condolence benefits.