UA MARKETING

Địa điểm làm việc: Mỹ Đình, Hà Nội (Hybrid)

Job Description

• Plan, set up, and manage user acquisition campaigns across platforms such as Facebook, Google, TikTok, Unity Ads, AppLovin, and other ad networks.

• Monitor and optimize campaign performance based on key metrics such as CPI, CPA, ROAS, LTV, CTR, and CVR to hit growth and budget targets.

• Manage and allocate advertising budgets across channels and campaigns to maximize return on ad spend.

• Work closely with the Creative team to brief, test, and iterate on ad creatives, and identify what drives performance.

• Track, analyze, and report on campaign results, market trends, and competitor activity, translating data into actionable recommendations.

• Collaborate with Data/Analytics teams to ensure accurate tracking and attribution via tools such as AppsFlyer or Adjust.

• Research and evaluate new ad networks, platforms, and UA trends to continuously improve acquisition strategy.

Requirements:

Experience:

• At least 2 years of experience in User Acquisition Marketing of mobile games.

Knowledge & Skills:

• Hands-on experience running campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, Unity Ads, or AppLovin.

• Solid understanding of UA and performance metrics: CPI, CPA, ROAS, LTV, CTR, CVR, retention, and payback period.

• Strong analytical skills; comfortable working with large data sets in Excel/Google Sheets to guide decisions.

• Familiarity with mobile measurement partners (MMPs) such as AppsFlyer or Adjust, and mobile attribution concepts.

• Good understanding of the mobile gaming market and user behavior across genres.

• Able to work closely with Creative and Data teams to translate performance insights into action.

Soft Skills:

• Clear communication and strong collaboration across cross-functional teams.

• Detail-oriented, data-driven, and comfortable managing budgets under tight deadlines.

• Proactively keeps up with market trends and adapts quickly to platform or policy changes.

Benefits

• Working time: 9:00 AM – 5:30 PM, lunch break 12:00 PM – 1:30 PM

• Competitive, negotiable salary that reflects your ability and experience.

• Mandatory insurance contributions at 100% of your salary, starting from your probation period.

• 15 days of annual leave.

• Flexible hybrid working policy.

• Monthly team-building budget of $60 to help build team spirit.

• Company trips, annual health check-ups, and premium health insurance (planned – to be finalized)

• An international, dynamic work environment where every idea is heard and valued.